OPTURA MEDIA KIT
Assembled 10 November 2026


WHAT THIS IS

Everything a journalist needs to write about Optura accurately: the approved
company description, the figures that are on the record, the leadership
biographies, and the logo files in both raster and vector.

Every figure in this kit was checked against optura.ai on 10 November 2026.
Where this kit and the live site disagree, the live site is right. Check it
again before you publish.


WHAT IS IN HERE

  01 Boilerplate and facts
      boilerplate.txt        The approved 50-word description. Use verbatim.
      fast-facts.txt         Figures on the record, each with its source.
      leadership.txt         Founder biographies as published.

  02 Logos
      PNG                    13 files, transparent background, 8655px wide
                             for the horizontal lockup. For screen and most
                             print use.
      SVG                    13 files, vector. For large format, or any
                             placement that will be scaled.
      logo-usage.txt         Which file to use where, and the rules.

  03 Brand basics
      colors.txt             The palette with screen and print values.
      typography.txt         The three typefaces.



USING THE LOGO

Full rules are in 02 Logos/logo-usage.txt. The short version:

  Use the file as provided. Scale it proportionally. Do not redraw it,
  re-typeset it, recolor it, rotate it, stretch it, add effects to it,
  or place it inside a container.

  Primary on light backgrounds. Reversed on dark backgrounds or dark
  photography. Black or White where only one ink is available.

  Keep clear space around it equal to the height of the symbol, which is
  the circular mark.

  Minimum size: 25px tall on screen, 0.325in tall in print.


ROAI(tm)

ROAI is a trademark of Optura and should carry the trademark symbol on first
use. Expand it once per article as Return on AI Investment, then use the short
form after that.


WHAT IS NOT IN HERE, AND WHY

  Photography. Optura's image library is licensed stock, which cannot be
  sublicensed to third parties. If you need imagery, contact Marketing and
  we will supply cleared files.

  Leadership headshots. Not currently available as press-cleared files.
  Contact Marketing.

  Customer names. Optura does not confirm customer relationships without
  written approval. The Series A press release contains
  the one customer quote that is approved for publication; quote it from
  there rather than from this kit.


PRESS CONTACT

  Libby Werner, Head of Marketing & Communications
  marketing@optura.ai

  Brand questions, asset requests, fact checks: contact Marketing.
