Reimagine the work, then prove what it’s worth.
ROAI™ (Return on AI Investment) measures what every AI initiative is worth: what it was approved to deliver, what it produced, and what reached the P&L.
What ROAI™ measures.
Approved.
The value the work was approved to deliver, agreed with finance before it’s funded.
Produced.
What the work does, measured while it runs.
Realized.
What shows up in the financials, by the date it was committed.
How ROAI™ works.
Set value.
Your organization defines what value means, in its own measures, before anything is scored.
Score before funding.
Every idea gets a projected value and a viability score before it’s approved.
Track while it runs.
Realized value is measured against projected from go-live.
Scale or stop.
What’s delivering gets more budget. What isn’t gets fixed or stopped.
What ROAI™ helps you decide.
Where to start.
Which initiatives to fund first, and what they would return.
What to stop.
What isn’t delivering, caught early, so the money moves before more of it is spent.
What to scale.
One view of everything you fund, so investment moves to what’s working.
ROAI™ and ROI.
ROI is usually calculated once, after the fact, on a single project. ROAI™ starts before approval and keeps running with the work, across everything you fund.
FAQ
The discipline works for any strategic investment. Optura built it for AI because that’s where the gap between spend and proof is widest.
Continuously, from approval through production.
Finance and the business, together, before anything is ranked.
Start with the work you’re least sure about.
Ask what it was approved to deliver and what it has delivered. If it holds up, fund more of it.